Advertising menswear : masculinity and fashion in the British media since 1945
JOBLING Paul
Advertising menswear : masculinity and fashion in the British media since 1945
London : Bloomsbury, 2014, XIV-254 p.
Collection Dress and fashion research
ISBN 978-1-4742-5446-5
GB 223
The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the ‘new man’ in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age.
From y-fronts to Austin Reed suits to Levi’s jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies. (4e de couv.)
Axe de recherches :
- Axe 1 : Cultures visuelles et matérielles
OpenEdition vous propose de citer ce billet de la manière suivante :
Corinne HÉLIN (22 mars 2016). Advertising menswear : masculinity and fashion in the British media since 1945. IRHiS-Bibliothèque. Consulté le 13 novembre 2024 à l’adresse https://doi.org/10.58079/lxmn